Commercial strategy
Positioning, proposition and go-to-market plans for businesses selling complex services.
We advise businesses in financial and professional services on how they sell, price and negotiate high-value work.
Talad is an independent consulting firm founded by Natalie Tangsakul. We work with businesses in financial and professional services on commercial development, B2B sales and high-value client negotiations. The approach was built over a decade in institutional sales and capital raising — winning, pricing and closing mandates with investors across Europe, Asia and the Middle East.
Positioning, proposition and go-to-market plans for businesses selling complex services.
Sales process, pricing and the handling of high-stakes negotiations — from first conversation to signed terms.
Management reporting, projections and the commercial analysis behind pricing and investment decisions.